Lead Nurturing Webinar w/ Placester
I had the opportunity to co-host a webinar with Placester on effective Lead Nurturing. Below is a link to the recording with an extra link to a downloadable summary document: https://placester.wistia.com/medias/faygct60uq.
Effective lead management in my opinion rests on one single purpose - to give the best experience to anyone that reaches out to you or your brokerage - whether someone is looking to rent, buy or sale a home. That single goal - to give a good experience - will dictate the very technology you utilize to communicate, and keep in touch with every single prospect, and also the very way you efficiently and effortlessly follow-up with them.
Equally important to the pursuit of great experience is this: Leads are people. They don't like being treated as just a reference, or a number in a filing system. As such, do not hesitate to shoot for real, meaningful and authentic interactions with every prospects. Don't try to sell them at minute 1. Get to know them - you won't regret it.